LUCASRAPS BIOGRAPHY
The full story of Luke Duncan Malong — from Cape Town birth and Durban upbringing to becoming one of South African hip-hop's defining new-wave voices and now entering the Big Qosh Season.
EARLY LIFE & ORIGINS
Luke Duncan Malong, known professionally as Lucasraps, was born on 10 January 2001 in Cape Town, South Africa, and raised in Durban (031), KwaZulu-Natal. Growing up between two of South Africa's most influential cities gave him a unique perspective that shaped his identity as an artist rooted in Durban culture but with a national outlook from day one.
He discovered hip-hop as a teenager and began writing and recording in his bedroom, uploading early material under the name Lucasraps. His early output introduced audiences to his signature blend of hard-nosed lyricism, Durban slang, and a distinctly South African take on modern trap.
BREAKTHROUGH & RECOGNITION
Lucasraps broke into the mainstream through his standout verse on Dr Peppa's "What It Is" alongside the late Riky Rick, a moment widely credited with putting Durban rap on the national map for the new-wave generation. That breakthrough cemented his status as one of the most in-demand voices in SA Hip-Hop.
His debut studio album 031 To The World and its sequel 031 To The World 2 established a body of work built on razor-sharp lyricism, Durban-rooted storytelling, and a sonic palette that draws from trap, drill, and traditional South African cadences delivered in English with Durban slang throughout.
THE BIG QOSH SEASON
In 2026 Lucasraps steps into the Big Qosh Season — his most expansive era to date. This chapter is defined by elevated brand partnerships, a new body of music, and a cultural footprint that extends beyond SA Hip-Hop into a global-facing movement. The rollout spans major campaigns, a live show anchored in his Durban home base, and international touring to follow.
A defining hallmark of the Big Qosh Season is the Freestyle Friday series — now on its multiple consecutive weeks with no end in sight. Every Friday, Lucasraps drops a new freestyle across Instagram, TikTok, and YouTube, demonstrating the kind of prolific, unfiltered creativity that sets him apart in the current SA Hip-Hop landscape. No gimmicks. No guests. Just consistent, high-quality bars — week after week.
LABEL & PARTNERSHIPS
Lucasraps is signed to Big Qosh Music Group (BQMG), the independent South African label and management company that oversees his releases, brand deals, and touring. On the commercial side, he has partnered with Puma, Vans, Adidas, Sportscene, Jägermeister, Flying Fish, Hunter's, Sprite, boohooMAN, AXE, HTC, 5FM and more, and has been featured across Hype Magazine, SlikourOnLife, The Plug, and national radio.
AT A GLANCE
- Real name: Luke Duncan Malong
- Stage name: Lucasraps
- Born: 10 January 2001, Cape Town, South Africa
- Raised: Durban (031), KwaZulu-Natal
- Genre: SA Hip-Hop, Rap, Trap, Drill
- Label: Big Qosh Music Group (BQMG)
- Key projects: 031 To The World, 031 To The World 2, Y.O.G (2026) — Big Qosh Season
- Freestyle Friday: Multiple consecutive weeks across Instagram, TikTok & YouTube
FREQUENTLY ASKED QUESTIONS
The most searched questions about Lucasraps, answered directly by his team.
Who is Lucasraps?
Lucasraps, born Luke Duncan Malong, is a South African hip-hop artist from Durban (031). He is signed to Big Qosh Music Group and is regarded as one of the leading voices in the new wave of SA Hip-Hop.
How old is Lucasraps?
Lucasraps was born on 10 January 2001, which makes him 25 years old in 2026.
Where is Lucasraps from?
He was born in Cape Town and raised in Durban (031), KwaZulu-Natal, South Africa. Durban is the city he represents most consistently in his music and visuals.
What genre does Lucasraps make?
SA Hip-Hop and rap, with strong trap and drill influences, delivered in English with Durban slang throughout.
What albums has Lucasraps released?
His major projects include 031 To The World, 031 To The World 2, and the 2026 studio album Y.O.G (Young Original Gangster). He is now entering the Big Qosh Season.
What is the Big Qosh Season?
The Big Qosh Season is the current era of Lucasraps' artistry under Big Qosh Music Group — his most expansive chapter yet, spanning brand deals, major campaigns, and a new body of music.
What is Freestyle Friday?
Freestyle Friday is Lucasraps' ongoing weekly series where he drops a new freestyle every Friday across Instagram, TikTok, and YouTube. Running for multiple consecutive weeks with no signs of stopping, it has become one of the most consistent and talked-about freestyle runs in the current SA Hip-Hop scene.
What record label is Lucasraps signed to?
Lucasraps is signed to Big Qosh Music Group (BQMG), an independent South African label and management company.
Which brands has Lucasraps worked with?
Lucasraps has partnered with brands including Puma, Vans, Adidas, Sportscene, Jägermeister, Flying Fish, Hunter's, Sprite, boohooMAN, AXE, HTC, and 5FM.
How do I book Lucasraps?
All bookings, brand partnerships, and press inquiries go through BQMG Management. Email media@lucasraps.info.