Big Qosh Season · 2026
THE INTENT
Born in Cape Town and raised in Durban, Lucasraps is one of South Africa's most electrifying voices in the new wave of SA Hip-Hop.
Known for his raw lyricism, streetwise storytelling, and undeniable Durban identity, Lucasraps broke into the mainstream through his standout appearance on Dr Peppa's "What It Is" (feat. Riky Rick) — a moment that put Durban rap on the national map.
Now deep in the Big Qosh Season, Lucasraps has been on an unrelenting Freestyle Friday run — multiple weeks running and counting, dropping live freestyles every Friday across Instagram, TikTok, and YouTube. No skips. No breaks. Just bars.
Listen NowTHE NUMBERS
Highly engaged. Culturally relevant. 90% Aged 18-34.
BRAND PARTNERSHIPS
A proven track record of delivering high-impact cultural campaigns.
Trusted by
Vans
Puma
Jägermeister
Sportscene
NovaMen
Flying Fish
boohooMAN
Sprite
Hunter's
5FM
HTC
Starter
Adidas
Couture Club
AXE
Just Hype
Hype Mag
OFFICIAL PRESS
Big Qosh Season · 2026
LATEST SOUNDS
ARTIST BIOGRAPHY
Luke Duncan Malong, known professionally as Lucasraps, is a South African rapper, songwriter, and cultural voice from Durban (031). Born on 10 January 2001, he emerged as one of the defining figures of the new-wave SA Hip-Hop movement.
Signed to Big Qosh Music Group (BQMG), Lucasraps has partnered with brands including Puma, Vans, Adidas, Sportscene, Boohoo, and Jägermeister. Now entering the Big Qosh Season — his most expansive era yet — Lucasraps is poised for the next level.
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